The World of PanTerra


The World of PanTerra is an ongoing work series in which I take on the role of a fictional real-estate developer representing the imaginary firm PanTerra d.o.o. Each iteration unfolds as a choreographed project unveiling: a simulated investor pitch and public presentation, through which the seductive theatrics of development culture are exposed. Architectural renderings, deployed as instruments of desire and persuasion, anchor these stagings, echoing their central role in legitimizing and selling such ventures. Through this constructed corporate dramaturgy, the work interrogates the logics of investor-driven urbanism: the relentless pursuit of overdevelopment, the scripted empathy for community needs, the veneer of ecological responsibility. Simultaneously, the series reflects on the economic doctrine of “creative destruction,” famously articulated by Joseph Schumpeter, evoking the erosion of heritage protections, the opaque tender processes, the acceleration of fast-track procedures, and the systematic evasion of meaningful public consultation.





“PanTerra d.o.o. isn’t just a developer; it’s a visionary curator of the future, dedicated to disrupting the traditional skyline with revolutionary designs and next-gen construction technologies. Driven by an obsession with "The New," the company approaches every project as a bespoke spatial experience that breathes in total harmony with the local topography, climate, and historical soul of the land. By deeply immersing itself in the unique lifestyle DNA of each community, PanTerra extracts hyper-local insights to engineer residential ecosystems that truly serve their inhabitants. At its core, the PanTerra brand is a commitment to a limitless lifestyle, anchoring every square meter in the prestigious pillars of total comfort, social synergy, and lush, biophilic luxury.”


Arena Living: Heritage & Resort





Performance, 20’00
Keynote presentation, architectural renderings, mesh banners, roll-up banners, dimensions variable
Exhibition view: accelerate.exe (The Golden Watermelon 9.0), Musem of Contemporary Art of Istria (MSUI), Pula, 2025
Photo credits: Bojana Milošinović, Studio11

Arena Living: Heritage & Resort constitutes the second performance within the World of PanTerra series. In this iteration, the fictive company positions itself in Pula to realize an urban regeneration of an abandoned military barracks along the Valelunga, a maritime stretch of Pula Bay currently poised for investment and strategic development, including the city’s planned Innovation District. The staged project promises a contemporary Istrian living hub, cultivating a curated ethos of community and slow living, while offering residents proximity to gardens, vineyards, and the sea via a designed promenade and yachting marina.

Curating: Marijeta Bradić (Metamedia Association), Ketrin Milićević Mijošek

*This work was realized with the support of the Metamedia Association and the Museum of Contemporary Art of Istria (MSUI)

Presentation excerpt



Bella Vista Split



Video credits: Josip Rogošić


Performance, 18’00”
Keynote presentation, architectural renderings
Exhibition view: Regeneration, The 42nd Split Salon, MKC, Split, 2024
Photo credits: Žaklina Antonijević

Bella Vista Split inaugurated the World of PanTerra series, staged within the Youth Cultural Center in Split as part of the 42nd Split Salon. Months prior to the exhibition, the building (originally constructed in the 1980s but never fully completed) was slated for reconstruction, though the project had since been indefinitely postponed. For this performance, PanTerra d.o.o. announced the demolition of the center to make way for an ambitious residential complex, marking the company’s first foray onto the Adriatic coast. The proposed development promised potential buyers a curated experience of Dalmatian old-town charm embedded within a contemporary living environment: a picturesque tranquility juxtaposed with urban vibrancy. Architectural typologies responded to the local topography, evoking the rhythm of sea waves and the contours of Dalmatian rocky terrain, while each building’s corner was envisioned as a site for the display of art and cultural memory. 

Curating: Jasmina Šarić, Petra Šarin 


Presentation excerpt